Brand identity and website design for a virtual assistant platform serving startups and enterprise teams.
Client
Hive Assistance
Year
2025
Hive Assistance is a managed virtual assistant service that pairs startups and enterprise teams with dedicated remote assistants. I built their brand identity from scratch, including the logo, color system, and typography, then designed and developed the website in Framer, complete with custom animated icons throughout.
Scope of Work
Logo & Identity Design
Web Design
The brief
Hive Assistance came to me needing a brand built from the ground up. No logo, no color system, no website. Just a clear idea of what they wanted to be: a managed virtual assistant service that feels more reliable and more human than the typical outsourcing platform.
My job was to give that idea a face. I handled the full identity (logo, typography, color palette) and then built the website in Framer to put that identity to work.
The thinking behind the mark
A hive made sense from day one. It's a system of dedicated workers operating with quiet efficiency, which is exactly the experience Hive Assistance wanted to sell. I designed the logo and color system myself, starting from the honeycomb as the core inspiration. Rather than drawing a literal hexagon cell, I split the form into two interlocking shapes in gold and charcoal, so the negative space between them keeps the mark open and modern. It reads more like a tech product icon than a beekeeping symbol, while still carrying the honeycomb DNA in its structure.
For type, I paired Druk Wide Bold for headlines (strength, confidence, a bit of weight) with Montserrat for everything else, so the brand has authority where it counts and stays easy to read everywhere else.
The palette stayed simple on purpose: golden (#F4B400), charcoal (#575757), and white. Gold carries the energy and optimism, charcoal grounds it so the brand doesn't read as flimsy or overly playful. Two colors and a neutral was enough to build an entire site around, and it kept every page feeling consistent without needing a long list of secondary colors to manage.
#F4B400
#575757
Building the website
With the identity locked, I moved into Framer to build the site itself. The brief called for something that felt approachable rather than corporate, so I leaned into a feature I don't always get to use: animated icons.
Instead of static feature icons, every benefit on the page (calendar management, call handling, CRM support, expense tracking) got its own small animated icon, which I designed and animated myself. It's a small detail, but it changes how the whole page feels. A virtual assistant service lives or dies on trust, and a page full of tiny moving illustrations does a lot of quiet work toward making the brand feel attentive and alive rather than like another faceless SaaS dashboard.
I structured the page around a few key moves:
A clear hero that states exactly who the product is for (startups and enterprise teams) and what it does (expert help through a monthly subscription), backed by a cluster of floating app icons that hint at the tools assistants plug into.
A benefits grid with the animated icons, written in plain, specific language instead of vague value props.
A stat-driven trust section built around a stopwatch graphic and a callout (up to 80% quicker and cheaper) to make the value proposition land fast.
A three-step onboarding flow, so visitors can see exactly what happens after they sign up instead of wondering what they're committing to.
The Result
A brand and website that didn't exist before this project, now live with a distinct visual identity, a friendly and motion-rich interface, and a clear path from "what is this" to "how do I sign up." The hexagon mark, the gold-and-charcoal palette, and the animated icon system all work together to make a B2B staffing service feel less like infrastructure and more like a team you'd actually want to work with.
