Designing and Building KindlyRSVP
Client
KindlyRSVP
Year
2026
KindlyRSVP is a luxury digital invitation studio in Melbourne. They design wedding and event invites for their clients, plus a dashboard to track guests and RSVPs.
Scope of Work
Framer Development
Motion & Interaction Design
Web design
SEO & AEO Optimization
I joined when the Framer site was already half built. I picked it up from there, helped get it to launch, and kept improving it after. I worked on the design, the front end, and SEO. I also designed some of the invitation pages, a few from scratch and others reworked based on the CEO's feedback, adding animation so they felt alive instead of static.
Every invite opened with an animated envelope, the first thing a guest sees. It was made with AI video, and the quality was hit or miss. Sometimes the flap moved weirdly, sometimes it came out blurry or glitchy. For a luxury brand, the first impression can't be hit or miss.
So I suggested rebuilding it in code with real images. That let me control everything: how far the flap lifts, how fast it moves, the shadow on the card as it opens. It took about 3 days of testing to make it feel natural, but now it looks crisp every single time.
Then I noticed guests could just scroll past the envelope without opening it, which skipped the whole moment. So I looked into scroll locking and, with some help from AI, built a code override that keeps the page in place until the guest opens the envelope. That part took about a day.
Now the envelope isn't just something guests watch. It's the first thing they do, which is how it was always supposed to feel.
A Glimpse of some of the Invitation Pages I Designed
I also designed a bunch of invitation pages for weddings, birthdays, and casual get-togethers. Each one needed its own personality but still had to feel like KindlyRSVP. I used small animations so they felt alive instead of like flat templates. Some I made from scratch, and others I reworked with the CEO until they fit both the brand and the host's style.
Invitation Gallery Page
I designed and built the page where people can browse every invitation KindlyRSVP offers. I made the thumbnails, wrote the descriptions, and laid it out so you can quickly see the range of styles, from weddings to birthdays to casual parties.
The Demo Page
I also built a demo page where people can try an invitation for themselves. Instead of just looking at pictures, they can open the envelope and click through it, exactly like their guests would.
I added schema markup to every page so search engines and AI tools like ChatGPT and Google's AI answers can understand the content and show it in results. I also submitted the sitemap to Google Search Console and asked Google to index all the main pages.
